Social Media Potholes: why your Tourism SM could be failing
In this post we take a look at some social media stumbling blocks which could be holding back your Tourism Social Media success.
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Your Bounce Rate: Keeping it Low. Guidelines For Tourism Businesses.
In this post we have a look at your web site's bounce rate - what is it, and what you can do to keep it down there. Most of the points boiled down to content relevance and quality. As always, please share your ideas.
Continue ReadingLight Oak: A free travel and tourism icon collection for designers
21 shiny, stylish, wood-finish web icons designed for travel and tourism websites.
Continue ReadingGuidelines For An Effective Tourism Brochure
Guidelines and tips (for in-house staff or tourism business Managers) on creating quality print brochures, without necessarily digging deeper into your marketing budget.
Continue ReadingOnline Video Marketing Alternatives for Tourism SMME's
Recently I have been thinking of simple, low cost, yet effective uses of online video for tourism marketing. In this post I share my thoughts on this concept and provide a few practical examples.
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#traveltuesday highlights 11.05.2010
I have decided to list some of the best #traveltuesday tweets. These are from 5 May 2010
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Tourism and 2010 - What's coming?
A peek at what the travel industry has up it's sleeve this year. We look at 5 categories here: General trends, Trip trends, The traveler profile, Tech, and Design. Enjoy. I would love you get your input.
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15 simple questions tourism business owners should ask themselves, starting with: 1. Do you have a website?
15 simple, yet fundamental points to ponder.
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Stock photography and travel marketing: finding the balance
Since the arrival of web 2.0, online space has been an absolute dream for marketers and DMO's in overcoming the intangibility of the tourism product. While video streaming, online travel communities, and virtual tours have played a revolutionary role in bridging this gap, Photographic imagery has maintained its significance during its shift from print to digital. Apart from online photo sharing through Flickr, Photobucket and the like, photography fills a very specific role in tourism and hospitality websites. In this post we look at the role of Stock Photography, and what marketers should be aware of.
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Useful iPhone Apps for F.I.T travelers
Over the last 4 months I have spoken to a handful of tour operators in Africa, all sharing a common concern: The demand for Internet access by foreign tourists, and the inability of local accommodations providers to hook these junkies up with their online fix. The Solution: Mobile Technology and Innovation, combined with an understanding of traveler trends and decision-making. Here's my selection of 8 useful iPhone Apps for the Fully Independent Traveler.
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Harden Up: Be a host
A straight-forward guide for South Africans on being a good hosting nation during the 2010 Soccer World Cup. This is actually relevant to anyone.. yes anyone. Harden Up. be a host.
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