Comments on: Understandable Social Media Guidelines for Small Accommodation Providers.

By: Tourism Is Sexy | Peter Fabricius – Social Media Potholes: why your Tourism SM could be failing

Sun, 02 May 2010 18:56:39 +0000

[...] my post titled ‘Understandable Social Media Guidelines for Small Accommodation Providers‘ almost half of the post warned against what not to do. These points generally warned against [...]

By: Guilherme Mendes Thomaz

Guilherme Mendes Thomaz — Thu, 18 Feb 2010 13:32:33 +0000

Great post Peter! Very Interesting

By: Peter Fabricius | Tourism, Travel 2.0, Branding, Design – Online Video and Marketing alternatives for Tourism SMME’s

Sat, 16 Jan 2010 14:30:23 +0000

[...] my post on SM guidelines for tourism SMME’s, I spoke a bit about the value of blogging. If you already have an established blog, or even [...]

By: Peter Fabricius

Peter Fabricius — Sat, 21 Nov 2009 21:12:24 +0000

Thank you for the feedback Bill.

I hope that this post can add some sort of value to what your web master already has planned for you.

The post was definitely aimed at the establishments such as B&B’s. After dealing with a number of really small establishments, I could not help feeling that even the basic Hospitality SM intro’s and guides were too complex for them to use effectively and strategically at their scale of business.

I’m looking forward to seeing the new ojocaliente site. Please notify me when it is up and running.

By: Bill Page

Bill Page — Fri, 20 Nov 2009 22:16:24 +0000

Sorry, I meant to write “. . . guy who is working on . . .”

By: Bill Page

Bill Page — Fri, 20 Nov 2009 22:15:16 +0000

Skype Name “ojoajoman”
See, Peter, at least we are ahead of that curve, right. Thanks for your interesting article. I am going to forward it to a guy that is working on restructuring the ojocaliente site. Probably preaching to the choir — much of what you say is stuff he has said to me but you are more B & B focused.

Good job!

By: Peter Fabricius

Peter Fabricius — Fri, 13 Nov 2009 08:00:09 +0000

Thank you for the information Tamairah, I will definitely take the time to see what ‘Community Insights’ is all about.

As I was writing this post I realised that there will be a definite demand for a post on monitoring and tracking social media success for accommodation providers. I hope to have this live in the near future.

With the power of Google Analytics (and the like) as a free service – which I will quite honestly be happy to pay for – monitoring and understanding the value of your outreach tools is becoming very accessible. However we can’t overlook the value of industry-specific information and strategy as you mentioned above.

Not to mention a straight forward, simple and user-friendly service, since this post focuses on those establishments who are likely to have no marketing or media background.

By: tamairah

tamairah — Fri, 13 Nov 2009 03:18:10 +0000

Great points for these media outreach tools. You are spot on about how social media can be a time sink. Depending on how much coverage you expect, there are also monitoring tools available. These tools will help surface the best places to spend your limited time and are worth the investment to learn to use them . They can identify any mentions of your property, key industry trends you may want to track and participate in, and top social media sources for your market so you know where to have a presence and focus your outreach.

For example, Biz360 just recently made the same tool they offer to major global clients available for small businesses. They are also hosting an event to show to use these types of tools for the travel industry. http://snurl.com/trvlwebinar