25 Dec 2009, Posted by Peter in Life in general, 0 Comments

Seasonal Greetings

It’s that time of the year folks. A quick message to say Happy Holidays!

15 Dec 2009, Posted by Peter in Design, Little Bits, Travel 2.0, 1 Comments

Stock photography and travel marketing: finding the balance

Since the arrival of web 2.0, online space has been an absolute dream for marketers and DMO’s in overcoming the intangibility of the tourism product.

While video streaming, online travel communities, and virtual tours have played a revolutionary role in bridging this gap, Photographic imagery has maintained its significance during its shift from print to digital. Apart from online photo sharing through Flickr, Photobucket and the like, photography fills a very specific role in tourism and hospitality websites.

In this post we look at the role of Stock Photography, and what marketers should be aware of.