04 Feb 2010, Posted by Peter in Little Bits, Travel 2.0, 0 Comments

15 simple questions tourism business owners should ask themselves, starting with: 1. Do you have a website?

1. Do you have a website?

Yes:

2. When was the last time you visited your site?
3. Has your site been updated recently?
4. Is it necessary?
5. How old are the photographs on your site?
6. Do they still represent your product and company vision?
7. Do you have Google Analytics (or any other traffic monitor tool for that matter) installed?
8. If yes, how are you using it? Does it currently have a real role in your web marketing strategy?
9. Are your rates up to date?
10. Do you feel it is it practical and relevant to engage in Social Media?
11. How easy is it to find your rates on your site?
12. How easy is it to find your contact details on your site?
13. Is the look and feel of your site in sync with the rest of your marketing material and company brand?
14. Are you receiving more enquiries via telephone, than email or your site’s contact form?
15. Be Honest. Is your site selling your product?

No:

2. Are you listed as a member on public sector sites?
3. If you are a hospitality establishment, are you listed on intermediary booking sites in your destination?
4. Do you have professional print media? (brochures, pamphlets, business cards)
5. How do you distribute these?
6. Where do you distribute these?
7. Do you attend trade shows or industry events?
8. Are you active on any online network or site?
9. Do you ask visitors where they heard about your business?
10. Where can visitors go to find out more about the history of your company?
11. Where can travelers see the feedback of your previous clients?
12. How much money are you annually spending on printed marketing?
13. Do you know how much it costs to set up and run a functional, good looking website?
14. What are your reasons for not having a website?
15. Are they relevant, or have you just realised that you are probably losing out on a chunky bit of business?

Think.