11 Feb 2010, Posted by Peter in Design, Featured, 1 Comments

Light Oak: A free travel and tourism icon collection for designers

21 shiny, stylish, wood-finish web icons designed for travel and tourism websites.

10 Feb 2010, Posted by Peter in Design, Featured, 4 Comments

Guidelines For An Effective Tourism Brochure

Guidelines and tips (for in-house staff or tourism business Managers) on creating quality print brochures, without necessarily digging deeper into your marketing budget.

15 Dec 2009, Posted by Peter in Design, Little Bits, Travel 2.0, 1 Comments

Stock photography and travel marketing: finding the balance

Since the arrival of web 2.0, online space has been an absolute dream for marketers and DMO’s in overcoming the intangibility of the tourism product.

While video streaming, online travel communities, and virtual tours have played a revolutionary role in bridging this gap, Photographic imagery has maintained its significance during its shift from print to digital. Apart from online photo sharing through Flickr, Photobucket and the like, photography fills a very specific role in tourism and hospitality websites.

In this post we look at the role of Stock Photography, and what marketers should be aware of.