In this post we have a look at your web site’s bounce rate – what is it, and what you can do to keep it down there. Most of the points boiled down to content relevance and quality. As always, please share your ideas.
15 simple, yet fundamental points to ponder.
Recently I have been thinking of simple, low cost, yet effective uses of online video for tourism marketing. In this post I share my thoughts on this concept and provide a few practical examples.
Since the arrival of web 2.0, online space has been an absolute dream for marketers and DMO’s in overcoming the intangibility of the tourism product.
While video streaming, online travel communities, and virtual tours have played a revolutionary role in bridging this gap, Photographic imagery has maintained its significance during its shift from print to digital. Apart from online photo sharing through Flickr, Photobucket and the like, photography fills a very specific role in tourism and hospitality websites.
In this post we look at the role of Stock Photography, and what marketers should be aware of.
Over the last 4 months I have spoken to a handful of tour operators in Africa, all sharing a common concern: The demand for Internet access by foreign tourists, and the inability of local accommodations providers to hook these junkies up with their online fix. The Solution: Mobile Technology and Innovation, combined with an understanding of traveler trends and decision-making.
Here’s my selection of 8 useful iPhone Apps for the Fully Independent Traveler.
In this post I outline some very basic and understandable social media guidelines for small accommodation providers. We look at popular social media tools and how they can be used to effectively and practically drive and market you business. This should be the first of a serious of posts. Have some input? Please share!
